" We're All a Little Twisted Inside"
Well, maybe you’ll disagree, but everyone is a bit twisted. Some in a positive and some in a negative way.
And how twisted did the creative team get?
To promote the launch of the game, we got David Jaffe, a video game designer, to drive an ice-cream truck into a desert and aim a real M249-SAW machine gun at it.
The point? Yes, the fans could fire on the truck online remotely for two days (Feb 14th – 16th ) with a simple goal – to destroy it.
Over 100,000 bullets were fired. And the result? Check it out yourself at Shoot My Truck. The promotional video got almost 1,3 million views in a week. That’s what I call a happy Valentine’s day for some gamers!
- See more at: http://www.viralblog.com/viral-friday/viral-friday-twisted-metal-shoot-my-truck/#sthash.SiBP6Jdf.dpuf
It was a live streaming, fully commentated, 2 day event, with 100,000 bullets, thousands of people and a real M249-SAW machine gun in a battle to the death of a truck! Possibly the best digital convergence campaign I’ve ever helped produce! Created while with the guys at Deutsch Inc. Very very cool!
My Little Gallery of Digital Goodness!
LittleBigPlanet 2 sets 7 World Records
The LittleBigPlanet team at PlayStation was on a mission: Set some Guinness World Records by playing as much LittleBigPlanet 2 as possible, for as long as possible… without repeating a level.
Oh, and they’re live-streaming the entire event — three days of it — and featuring live clips in ad units on Gamespot.com, MTV, IGN, Joysiq, DeviantART and YouTube.
Turning the advertising world on its head with one killer campaign, PlayStation has demonstrated that ads aren’t just something you look at when you’re on a webpage, but when pushed past the limits of creativity and innovation, ads are an immersive, exciting experience you look for.
Thinking outside of the box is easy when you have the right trusted teams and technologies to power true innovation. In this case, the PointRoll team brought Influxis, as a trusted partner, to Deutsch LA, because of their ability to support this live event marathon through the reliability, robustness, and scalability of their media serving hosting. I only work with the best, because you clients deserve it
HANCOCK Microsite
SOCOM 4
The Incredible Hulk Smash Game:
Universal Films 2008
Death Race Mobile Game:
Universal Films 2008
The Originator of Techno Music
Metroplex.com
Meineke.com Redesign 2013
Interactive "Smart Garage"